About Adam Pick - GapClick Founder

Adam Pick, GapClick’s founder, is an Internet enthusiast who enjoys creating value through technology. That said, Adam has launched several websites in multiple product and service categories including medical, gaming and sports products. Prior to his Internet ventures, Adam worked in marketing for Dell Computer, Ariba and iSuppli.

The foundation of Adam’s Internet competence relies upon anticipated search engine behavior.  That said, Adam has spent the past 7 years testing hundreds of different approaches for achieving high search engine rankings. These proprietary strategies, tactics and tools have not gone unnoticed.

Rex Frieberger, SEO columnist, said the following about Adam’s results, “The topic of heart surgery is complicated, and so you’ll notice only .edu, .org and very authoritative sites rank for keywords about heart surgery. Yet Adam’s site, www.heart-valve-surgery.com, ranks Number 1 in Google for over 60 keywords. He ranks in the top 20 of Google for over 1,400 keywords!”

In addition to finding sustainable and cost-effective paths for organic search results, Adam realized that strategic positioning of webpage content (text, images) is required for elevated user conversions and significant return-on-investment.

“I see it as a two-step process,” Adam says, “Getting traffic is step one. The next step is communicating your value proposition quickly to trigger user actions on a spot or repetitive basis.”

Considering that the latest research suggests that online purchasing decisions are made in less than 1 second, landing page optimization is critical for (i) lead generation or (ii) ecommerce websites. For that reason, Adam has accumulated several assets for web page design, analytics, split testing, multivariate testing and conversion tracking.

While search engine marketing and landing page optimization are two critical elements for a successful approach, other elements need to be considered. For this reason, Adam has studied the effects of community, social media, multi-user generated content and other online and offline tactics to enhance user conversions.

If you would like to speak with Adam about enhancing your website performance, click here.