Landing Page Optimization

Even if you have millions of website visitors, research indicates you are missing thousands of opportunities to convert user action.

According to Tim Ash, author of Landing Page Optimization, recent studies suggest that online purchasing decisions are made within 50 milliseconds after reaching your website.

That said, your website has less than one second to positively influence your customers. The factors that persuade a visitor to become your customer are numerous. They include your marketing effectiveness, offer, readability, engagement, competitive influences, trust and target demographics.

GapClick’s experience in designing and developing high-converting landing pages can quickly deliver more customers at a lower cost. You can become confident that your testing, measurement and analysis methodologies result in the right combination of page elements for top conversion.

Using our tools, technologies and processes, thoughts like, “Could I be getting more sales with a better page?” and “Are my icons and images positioned appropriately?” will be eliminated.

Split tests (also known as A/B tests) are deployed to identify landing page champions with enhanced conversion rates.

Taken one step further, multi-variate tests can be utilized to locate multiple conversion factors on any given landing page.

To learn more about landing page optimization, please click here to chat with a member of the GapClick team.